About Plum

Plum is a homegrown beauty brand known for combining natural goodness with science-backed care. It specialises in creating thoughtful skincare that’s gentle, effective, and made to suit real skin needs. With ingredients that support healthy skin, it offers options for different concerns. A standout is the plum face wash for oily skin, which helps remove excess oil without dryness. Now available on AJIO, the full range of trusted Plum products makes it easy to build a routine that works.
Keep It Clean Using Plum Face Wash
Plum Face Wash is a gentle gel-based cleanser that removes dirt, oil, and pollution without stripping moisture. It supports clean, balanced skin with every wash and leaves no residue. It is designed to be used daily, and it leaves your face smooth and fresh.
Here are the Plum face wash variants available on AJIO:
- Green Tea Face Wash
- Chamomile & White Tea Face Wash
- Vitamin C Face Wash
Tone It Right With Plum Toner
This Plum toner gives skin a fresh, balanced feel after washing. It settles on the skin lightly and helps keep it smooth to the touch. It also refines pores and refreshes the skin, leaving it ready for hydration.
Explore these Plum toner options available now on AJIO:
- Green Tea Toner
- Rose Water Toner
- Niacinamide Toner
All-Day Hydration Secured by Plum Moisturiser
Plum Moisturiser provides hydration without creating excess shine or weight. It softens the skin’s surface, helping maintain comfort through weather shifts or indoor dryness. This gentle care supports the skin’s natural strength for a healthy, even look every day.
Here are the available types of Plum Moisturiser you can choose from:
- Green Tea Oil-Free Moisturiser
- Vitamin C Moisturiser
- Deep Moisturising Crème
Make Your Mark through Plum Lipstick
Plum Lipstick is a bold lipstick that glides gently and covers with an even texture. It doesn’t tug or crack, and the colour remains consistent without patching. Texture stays flexible, giving lips a comfortable feel throughout long wear.
Discover the range of Plum Colour Lipstick shades crafted for every style and mood:
- Matte in Heaven Liquid Lipstick
- Cocoa Butter Lip Crayon
- Day Wear Lipstick
Sharp Finish Every Time with Plum Kajal
Plum Kajal offers intense black colour that shows clearly in one smooth stroke. It draws clean lines without dragging the skin. Once applied, it stays firm through the day, without smudging, flaking, or causing discomfort around the eyes.
Here are the Plum Kajal options available for you on AJIO:
- Nature Studio Kajal
- All-Day Wear Kohl
- Eye-Swear Kajal Pencil
Quick Guide: How to Use Each Product
AJIO brings you a quick guide to using each product correctly with simple steps for your daily routine:
Product Name |
Best Way to Apply |
Plum Face Wash |
Apply to damp skin, massage gently, rinse with water |
Plum Toner |
Pat onto clean face using palms or cotton pad |
Plum Moisturiser |
Apply evenly on face and neck after toner |
Plum Shampoo |
Massage into wet scalp and rinse thoroughly |
Plum Colour Lipstick |
Swipe directly onto your lips from the bullet |
Plum Bodywash |
Lather on wet skin using hands or a loofah, rinse off |
Plum Lip Balm |
Apply directly to lips as needed |
Plum Niacinamide Toner |
Use a cotton pad to apply to a cleansed face |
Plum Kajal |
Line eyes gently along the lash line or waterline |
Plum Hair Mask |
Apply on towel-dried hair lengths, leave for 15 mins, rinse |
Plum Salicylic Acid Face Wash |
Use on a damp face once a day, massage, then rinse |
Plum Face Wash for Oily Skin |
Wash face twice daily, lather gently, rinse off |
Plum Night Gel |
Use a small amount on a clean face before bed |
To Wrap Up
Plum’s complete range is made to support clean, effective care across skincare, haircare, and makeup. Each product fits easily into a routine and addresses real concerns without using harsh ingredients. With the full Plum collection now on AJIO, finding exactly what suits your needs just got a whole lot simpler.
Discover Styles: Plum Lip Balm, Plum Nail Polish, White Nail Polish, Silver Nail Polish, Red Nail Polish, Purple Nail Polish, Pink Nail Polish, Peach Nail Polish, Lavender Nail Polish, Green Nail Polish, Cherry Red Nail Polish, Brown Nail Polish, Blue Nail Polish, Black Nail Polish, Magnetic Nail Polish, Uv Gel Nail Polish