Maybelline New York is an iconic American beauty brand known for its stylish, high-performance makeup that fits every mood and moment. With roots in the heart of the fashion world, it brings runway-inspired looks to everyday life through bold mascaras, flawless foundations, and vibrant lip colours. Loved for its trend-driven approach and accessible style, Maybelline speaks to the modern beauty lover. Discover the latest edits and favourites now on AJIO.

Build Your Look with the Right Face Pick

Your face sets the tone for every look, adding balance, personality, and unmistakable character to your style. When you have the right face products, you remain fresh and polished throughout the day, regardless of any occasion. Here’s how Maybelline’s face essentials elevate your everyday routine with ease.

Maybelline Foundation: Build Your Base Beautifully

• Designed for: Oily to combination skin types
• Application Style: Blends well using fingers, brush, or sponge
• Lasting Effect: Holds its finish comfortably through long days
  
  

Maybelline Concealer: Smooth Over the Details

• Target Zones: Under-eyes, blemishes, redness, and shadows
• Usage Approach: Built-in wand lets you target spots in seconds, keeping your look precise and photo-ready
• Stay Quality: Keeps you looking fresh without the need for rework
  
  

Elevate Your Lip Game

Whether you're after definition, bold colour, or a soft finish, Maybelline’s lip collection delivers everyday wearability with a polished edge. Each product is designed to complement your look and stay in place, no matter where the day takes you.

Maybelline Lipstick: All Eyes on Your Smile

• Look Effect: Adds instant polish to simple or bold makeup looks
• Format Feel: Smooth bullet shape makes it easy to apply neatly
• How Long It Lasts: Colour stays put all day without fading or drying your lips out

Maybelline Lip Crayon: Style in a Twist

• When to Use: Great for quick touch-ups and busy days
• How to Apply: Twist-up design that’s easy and mess-free
• Signature Finish: Leaves a lived-in matte look that feels effortless, never overdone
  

Maybelline Lip Pencil: Outline Like a Pro

• Role in Routine: Enhances the edges of your lips for sharper, more refined definition
• Tool Detail: Sleek pencil design offers steady grip for smooth, effortless lining
• Bonus Use: Doubles as a colour base to boost the intensity of your lipstick
  

Maybelline Lipgloss: Gloss, Glide, Glow

• Finish Appeal: Adds a soft layer of shine that lifts your look in one swipe
• Usage Feel: Comes with a smooth applicator that covers lips evenly in seconds
• Everyday Edge: Easy to reapply during the day without drying or clumping

 

Eyes That Say It All

From bold lashes to defined lids, Maybelline’s eye essentials help you shape every expression with style. Here’s how each product brings something different to your makeup game:

Product	Feature	When to Use It
Maybelline Eyeshadow	Blends easily and comes in shades for every look	Before events, weddings, or shoots
Maybelline Mascara	Makes lashes look fuller, longer, and more lifted	Right after your base is set
Maybelline Kajal	Goes on smoothly and gives rich black colour	Midday touch-ups or quick routines
Maybelline Eyeliner	Easy to apply and perfect for clean, defined lines	Final step before lipstick goes on

To Wrap Up

Maybelline New York brings a bold yet effortless edge to your everyday beauty. With its fashion-forward spirit and accessible style, it helps you express yourself with confidence and ease. Whether you're updating your routine or redefining your look, this brand gives you everything you need to feel polished and ready. Explore the full range now on AJIO and find the perfect match for your mood, moment, and makeup goals.